CRAFT YOUR STORY
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You don't need one story, you need stories for each audience you must teach or persuade.
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Simple. Clear. Intriguing.
Listening to stories is how the human brain is designed to hear, process, and remember information. If you tell someone a story they are 14X more likely to remember it than a feature, fact, or function. Stories also activate parts of the brain that drive connection and emotion, and if you can engage emotion you have a better chance of selling your ideas, vision, or products.
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